![]() Better focus on other matters, like quality data collection and analysis. Google Tag Manager is a free tool that lets you manage all your website tags without editing code. The key takeaway is that you should not pull your hair out if Google Tag Manager is in the footer. As promised, the blog post was indeed very short. While it will affect the timing when your tags fire, it will still be possible to track visitors’ interactions on a website.Īdditionally, if you’re facing resistance from developers or other stakeholders who reject GTM and don’t want to use it in their website/app, read this blog post where I give tips on how to convince someone to start using GTM and what argument you should tell. It depends.Īll in all, it’s not the end of the world if Google Tag Manager code snippets are added to the footer. This is important because the browser will pass the website from top to bottom. In custom implementations of the Google tag, add the data layer code at the beginning of your script, as shown in the highlighted example below. And I want to place it as high up as possible into the HTML. End Google Tag Manager -> In standard gtag.js implementations where the tag has been copied from within the product and added to a web page, the code to establish the data layer is provided. I’m going to paste this into the head section of the theme file. There are too many variables and conditions that affect this. End Google Tag Manager -> Here, replace the XXXX with your Container ID. It’s pretty easy to manage cookies with Google Tag Manager. ![]() Unfortunately, I cannot give you numbers of how many visitors you can miss in your analytics reports under these circumstances. Working with cookies and Google Tag Manager: Final Words. Google Tag Manager is a tag management system that has the same functionality as the Google tag and lets you configure and instantly deploy tags on your website or mobile app from an easy-to-use web-based interface. ![]() If your website loads pretty slowly and the visitor abandons the site before the GTM container in the footer loads (this must happen quite rapidly), your analytics/marketing tools will miss it (because GTM was not loaded at that moment and Google Analytics (or other tags) were not fired yet. Just keep in mind that in such cases, there will be a higher chance that GA and other tracking tools within GTM will not catch some visitors at all. I’ve explained them in greater detail here. The only combination that will make your website’s code invalid is if someone added the 2nd GTM code () to the. So if the circumstances do not enable you to follow Google’s recommendations, don’t panic. Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app. The higher the GTM container snippet in the page source code is, the sooner it will load, and obviously, the sooner your tags will start firing and tracking visitor’s interactions. The only thing that is affected is the time when it will load. So what happens if GTM is added to the website footer? This blog post will be pretty short and more of a quick rant.
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